Customer Story | Avsalt, Sweden

Turning a Clean-Tech CEO's Vision Into Structured Scale-Up Execution

After completing its prototype phase and securing two rounds of seed funding, Avsalt used Presto to structure strategy deployment, clarify accountability and build daily execution discipline as the clean-water start-up entered its scale-up phase.

60 minInitial functional structure, personnel and target responsibilities set up.
12 areasFunctional areas with personnel, roles and responsibilities captured.
65 processesProcesses catalogued with key touch points identified.
40 projectsProjects with 397 supporting tasks planned, assigned and commenced.
10 initiativesStrategic initiatives agreed, catalogued and linked to the project portfolio.
Svein Erik Sogn
“PRESTO is key in helping a CEO project vision into structured reality so that it can then be presented, enhanced and updated in real time together with all stakeholders.”
Svein Erik Sogn
CEO, Avsalt
The Scale-Up Challenge

Move from prototype success to disciplined execution

Presto began supporting Avsalt in October 2020. The Swedish clean-water and sanitation start-up had successfully completed its prototype phase, received two rounds of seed funding and was entering the scale-up stage of its life cycle.

That transition brought a familiar start-up challenge: a growing number of deliverables and projects already committed to stakeholders, combined with the unexpected work that appears as an organisation grows.

What Avsalt Needed

Give strategy a structure the whole leadership team could work from

CEO Svein Erik Sogn was looking for a solution that could support strategy deployment, performance governance and daily discipline across both planned and unplanned work.

The requirement went beyond task tracking. Avsalt needed to frame roles and responsibilities, catalogue its processes, assign accountability and connect outstanding activities to its mid-term and long-term growth strategy.

The Approach

Combine start-up mentoring with a governed management system

Presto partnered with Avsalt's C-suite as a start-up mentor while using PRESTO Digital Enterprise as the management backbone. Together, the teams structured the functional organisation, clarified responsibilities, catalogued business processes and mapped projects and tasks against strategic priorities.

This allowed Avsalt's leadership team to articulate long-term strategy in investor and client presentations while also creating a daily discipline for managing tasks and making tactical decisions based on urgency.

Results to Date

Build the operating model while the business scales

  • 60 minutes: enough to establish the initial company functional structure, personnel and begin cataloguing target roles and responsibilities.
  • 12 functional areas: personnel, roles and responsibilities captured.
  • 65 processes: catalogued with key touch points identified.
  • 40 projects and 397 supporting tasks: planned, assigned and commenced with team members.
  • 10 strategic initiatives: agreed, catalogued and linked to the cascaded project portfolio.
UNOPS Recognition

Selected for the 2021 UNOPS boot camp program

The original case study records that Avsalt was awarded a place in the 2021 United Nations Office for Project Services (UNOPS) boot camp program alongside four other start-ups. The recognition formed part of the wider context as Avsalt prepared to scale its clean-water and sanitation proposition.

Capabilities Used

Connect strategy, accountability and everyday execution

Strategy Deployment

Translate long-term growth priorities into strategic initiatives and connect them with the supporting project portfolio.

Projects & Tasks

Plan, assign and govern the growing volume of committed and unplanned work that accompanies scale-up.

Operating Model & Processes

Capture functional areas, responsibilities and core processes so organisational knowledge scales with the business.

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